BECOME A BRAND DESIGNER
Heyo, brand designers. We'll show you how to level up and land a meaningful gig. We'll focus on "the work around the work." Storytelling. Writing. Presenting. Being your authentic self even during feedback sessions. The stuff the top studios & clients demand today.
This 12-week Zoom class meets one weeknight per week. Scroll down to see an example of the curriculum. We are taking application for future cohorts!
Decolonizing & divesting from traditional (European) design perspectives, methods, and approaches to design
N/A
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Understanding and owning your style
Interpreting and writing strategic briefs
Write a strategic brief for your own personal brand, including a moodboard, tagline, 3 reasons you should get a new role/client, and your ideal career path in the next 3-6 months
Find 1 senior professional who shares your style
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Co-create 2 authentic systems-based creative directions
Create your client moodboard, sketch ideas, ask/answer clarifying questions
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Building your creative directions presentation
Zoom prep (lighting, clothing, etc.)
Build out logo, color, type, and other core brand elements
Present to a non-designer
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Storytelling tips: pacing, inflections, etc.
Present to your client
TBD
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Getting feedback & answering questions live and via email
Send feedback responses via email
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Writing biographies
Writing & designing taglines
TBD
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Build an application for your client (priority: Google slides deck)
File handoff
Deck handoff
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Effectively and efficiently updating your portfolio
Make 5 significant changes to your portfolio
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Networking, interviewing, negotiations
Conduct a mock interview, get a crit review
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TBD based on class needs
TBD
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Graduation activity!
None!
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The only thing we’re serious about is food.
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The only thing we’re serious about is food.
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