BECOME A BRAND DESIGNER
Heyo, brand designers. We'll show you how to level up and land a meaningful gig. We'll focus on "the work around the work." Storytelling. Writing. Presenting. Being your authentic self even during feedback sessions. The stuff the top studios & clients demand today. Sponsored by Jones Knowles Ritchie.
Apply now. 12 weeks, May-July. Every Monday, 6-8pm EST.
Decolonizing & divesting from traditional (European) design perspectives, methods, and approaches to design
3 reasons you should get a new role/client; your ideal career path in the next 3-6 months
Secret Guest
Understanding and owning your style
Interpreting and writing strategic briefs
Write a strategic brief based a real client
Find 1 senior professional who shares your style
Secret Guest
Co-create 2 authentic systems-based creative directions
Create your client moodboard, sketch ideas, ask/answer clarifying questions
Secret Guest
Building your creative directions presentation
Zoom prep (lighting, clothing, etc.)
Build out logo, color, type, and other core brand elements
Present to a non-designer
Secret Guest
Storytelling tips: pacing, inflections, etc.
Present to your client
TBD
Secret Guest
Getting feedback & answering questions live and via email
Send feedback responses via email
Secret Guest
Writing biographies
Writing & designing taglines
TBD
Secret Guest
Build an application for your client (priority: Google slides deck)
File handoff
Deck handoff
Secret Guest
Effectively and efficiently updating your portfolio
Make 5 significant changes to your portfolio
Secret Guest
Networking, interviewing, negotiations
Conduct a mock interview, get a crit review
Secret Guest
TBD based on class needs
TBD
Secret Guest
Graduation activity!
None!
Secret Guest
The only thing we’re serious about is food.
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The only thing we’re serious about is food.
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Monday to Friday :
10 am to 9 pm
Saturday :
10 am to 5 pm
Sunday :
12 pm to 5 pm
